Online Networking 101

Online Networking 101

There is a definition of networking that has stuck with me written by Ivan Misner: Networking is “The process of developing and activating your relationships to increase your business, enhance your knowledge, expand your sphere of influence or serve the community.”

In order to begin building relationships online, here are some strategies to make sure you are on point during the process.

Online Networking

  1. Post engaging content by sharing information about your brand/company, your industry, or any “proof of your worth” and update your page regularly.  People love consistency, but please be careful not to be too self-serving or come off as spam.
  2. Give strategic recommendations on LinkedIn in order to get them.  The LinkedIn recommendations can be from clients, peers, or other influencers.
  3. Your engagement will soar, when you truly engage and join LinkedIn Groups.  Participate and bring value to your LinkedIn Groups. LinkedIn Groups are a great way to connect with those who need your services or who have services that can enhance your company or product.
  4. Twitter can seem like mindless 120 characters or a place where people complain when they have bad service.  That’s true, but it can also give you another opportunity to meet and greet online.   Research the proper hashtags and tap into your industry.   It is great to see a “shout out” tweet about your business and followers will want to know more about this #nextgreatthing or #onpoint service that just popped up on their device.
  5.  Blogging can be a great tool when used appropriately. What makes your blog interesting is sharing what you know and sharing helpful or humorous content

 

Get out there and start networking!
Speaker, Author, Certified Hustler & LinkedIn G
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