Hustle Notes from Episode 7 of the Corporate Hustle Podcast
Interview Guest: Shynnelle Collier as so know as the MUA Marketer
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About My Guest Shynnelle Collier:
Hello to my Make-Up Artists! I am Shynnelle Expert Digital Marketer, Speaker and CEO of Chai Lunden LLC. Just like you , I am a HUGE lover and consumer of the beauty industry. My career journey was all broken apart into pieces; my passion was anything related to hair and makeup. You could call me a beauty consultant as I am master at the twist of a flat iron, or applying a beat face and lashes. However, instead of getting certified I put twenty plus years into corporate Training, and Project Management along with struggling as a side-hustling Multi-Level Marketer for years to no avail. What exactly was my purpose? As Steve Jobs said, we can only connect dots looking backwards and I was able to connect it on my own. I had invested time and money into practicing and perfecting marketing strategies and Entrepreneurship. But I wasn’t reaching the level of success I desired. I had to ask myself, and I will also ask you; “ What are you willing to sacrifice to walk in your purpose? It took several losses, failures and disappointments to figure out what I was willing to do to manifest abundance in my personal and business life. I continued to push forward and in 2013 I started my first official marketing consulting agency, Chai Lunden LLC. I received my first client, a beauty salon proprietor and moved on to coach small beauty businesses into the sector of digital marketing and through that journey I put in days and nights to help other businesses grow. I’ve commonly had a small community of business owners whom I’ve taught everything I’ve explored after making investments in myself for the last two decades and I loved doing it.In January 2018, my enterprise acquired our first brand collaboration and affiliation with Social Wealth Marketing. Together Chai Lunden LLC. & Social Wealth Marketing (SWM) provide DFY (done for you) marketing support and business scaling strategies for celebrity Hair Stylists & Make-Up Artists. What sets my company apart from other marketing agencies is my direct experience and exposure to this emerging career of the MUA, and I also understand the challenges that a Make-Up Artists face to claim a spot in this digital world! Benefits of consulting with me we will be getting clear on your business goals create your social media content marketing plan that will attract your desired clients in the right industry. You will learn how to leverage Instagram and Linkden to increase your followers and make money. I will provide you with the tools and strategies to save time while making your brand visible on Social Media so you are able focus and operate in your creative genius! You will get a fusion of expert marketing strategies and done for you content marketing services that will take your beauty brand to the next level.Chai Lunden LLC has worked with some of the best in beauty influencers in the industry and can help you too. Below is a quote from the owner of Beat Beauty Bar a full service salon and MUA out of Atlanta GA is testament to the success I can create for your business.“My name is Brandi Mott owner of Beat Beauty Bar. I have been a salon owner for over 20 years in Atlanta. In 2016 I saw a shift in my salon business for the worst. The more popular social media became the more my salon services decreased. I was frustrated and had to figure out how to save my business and gain traction using the internet but I had no idea where to start!I started working with Shynnelle in 2017 and took her Branding course “Business Therapy” and gained clarity on how I needed to brand and market my salon and services using social media. I learned the importance of discovering my ideal client and how to discover my niche in the industry. My online presence increased and I increased my salon walk in clients! One thing I appreciate about Shynnelle is her passion and willingness to share here knowledge and experiences. To date I appreciate her support and I cannot wait for here Instagram marketing course! This woman knows her business and is a wealth of information. My business went from non existent to a successful branded business online with a marketing game plan for the future. Working with her has been a WIN for Beat Beauty Bar! Thank you Shynnelle!” Email for consultation: email@example.com
Until the next Episode keep Corporate Hustling with your Corporate duffle bag securing the network!
It is important to make sure you get into the habit of putting yourself in the right place at the right time. Organizations are great ways to accomplish this. Professional organizations can be used to strengthen your network, further your career, or just help you get used to a new area. Professional networking organizations can be a great option for you in many aspects of your life and career. Not only will you gain valuable information about your chosen field, professional organizations can enhance your personal and professional development and provide endless networking opportunities. It doesn’t matter where you are or what your industry is, there is an organization that is for you.
Here are the Corporate Hustlers’ top 10 reasons for joining a professional networking organization:
Expand Your Knowledge: You need to constantly work on improving your skills in your industry. Professional organizations sometimes offer courses, seminars, and/or lectures to keep themselves and their members up to date on the latest trends in their industry. It’s also a way to become a thought-leader in your industry by answering questions and providing solutions for others. I always stress the importance of becoming a subject matter expert in your field this can be your foundation for doing just that.
Career Enhancement: The best source to find out who is hiring, are the people who work for the companies. When you join a professional organization and begin networking, you can obtain information on job openings, what it’s like to work for their company, and how their pay is, directly from insiders. This is a great way to find targeted job postings for your area of interest.
Resume Upgrades: Many organizations have career resources available for tips on effectively building your resumes, cover letters, and LinkedIn profile. They will know what the popular keywords and buzz skills that would help set your resume and LinkedIn profile up. Listing your association membership on your resume is impressive to current or future employers, as it shows that you are dedicated to staying connected in your profession.
Enhance your network: If you don’t know who you should be networking with or where to start, just mingling with your industry peers is a great start. Professional organizations provide the environment for you to cultivate a relationship with key movers and shakers in your industry and community. Making connections is critical, and joining associations gives you countless opportunities to connect on a local, national and even global level. Creating professional relationships is important, and joining a group allows you to have a sense of security and trust that you are not wasting your time.
Be a Leader: There is more than one way to grow your leadership skills. Professional associations and organizations give you a great opportunity to develop your skills as a leader. They normally have everything from executive board positions to committee chair roles, and more. They provide great experiences that you can take back into your work environment.
Become a mentor: You should make it a habit to give before you receive. As you begin to network, you will run into others that need your advice and could learn from your experience. Use professional organizations as a place to give back and add value. This is a great way for you show your professional skill set while creating an ally in business. Participating in LinkedIn Groups, organizational panels, and other activities sponsored by an association is also a great way to grow your network while giving back to it.
Make strategic new connections: It is hard once we graduate from school, to know the best places to find like-minded people to interact with. Professional organizations are breeding groups to spark new connections that become lifelong friends and business associates. Use professional networking groups as an opportunity to escape the norm and meet new people that may give you a reason to come out of your shell a bit more and have fun. There is no growth in your comfort zone, practice being more confident inside of professional organizations and you will see it translate into your work environment.
Give back to the community: Once you are vested in a quality professional organization, you will find they are always finding ways to use the organization’s collective knowledge and resources to give back to the community. There are plenty of organizations that coordinate socially conscious initiatives to support community efforts. It can be something as simple as a party for a cause event or more hands-on events like feeding the homeless, teaching girls to code, or cleaning up the community. If you know you like to give back, but don’t know where to begin a great professional organization will be able to assist.
Numbers Matter: Once you join a professional organization you will see quickly that you have common problems that are shared amongst other members that need to be solved. You are not alone in your frustrations at work or your not the only one who doesn’t have a clear vision for their career. Together you will discover and share solutions to get over those common obstacles. Long days in the office are common and you don’t always have time to research, but somebody you meet may already have the answer or solution to your problem. At the end of the day, you may have ideas for cultivating partnerships, yet not feel up to shouldering all the responsibility to organize them. In a community organization, you have access to an established support system of experienced people who are motivated to get things done.
Empowerment: Professional organizations can expose aspects of your industry that you never knew existed. You don’t know what you don’t know. They can put you on to strategies, tips, and information to help you learn to love what you do! Once you take the time to get to know the organization and become a part of the community, they keep you inspired and motivated to get things done. It’s important to be proactive about things you discover on the journey. I encourage you to join a professional organization and get out your comfort zone.
Hope I run into you soon at a professional organization event!
Be sure to join us on Corporate Hustle Podcast that is available on ITUNES, Google Play Store, and Soundcloud to continue the conversation on how to utilize professional organizations to enhance your professional endeavors.
On Tuesday, I was in a meeting from 8:30 a.m. until 5:30 p.m. Although these meetings were necessary and very productive it still was hard. As a STEM Professional we live in meetings and emails it’s just our way of life. This had me thinking, what are my survival tips for being in a long ass meetings. Ask yourself these three questions before going into any meeting:
What is my role in this meeting? You need to understand what level of participation will be required of you.
Observer: In this role listening and evaluating is your primary purpose and your opinion is not necessarily required but learning and obserering is. Be sure to give your feedback to management after the meeting. This demonstrates that you paid attention, understood the conversation, and then was able to make it relevant to what you do.
Presenter: In this role, you are actually going to be presenting and sharing information or knowledge with an audience. Be engaged the whole meeting so that you can incorporate any relevant information you hear to your presentation.
Evaluator: In this role, you need to bring all your meeting skills into play. You need to be able to quickly question the information you hear, add value to information being presented, and show you completely understand what is being presented. The ability to remember facts, statistics, and other pertinent information is critical to be successful in this meeting. You should prepare for this meeting by knowing what is on the agenda and what is important in this meeting. Often times your leadership will ask you to weigh in or even co-sign on the information that you are hearing. This is a great way showcase your expertise. Be careful more than likely when you leave it will be with action items which will lead to follow-up meetings.
What is going to be your fuel strategy?
Please make sure you have a strategy not to get “hangry” (hunger that causes anger) in the meeting. I know myself well enough to know that I’m less effective if I’m hungry or have low blood sugar, so I make sure that I have a snack and something to drink with me. You need energy! Long meetings are the marathons of Corporate lifestyle. Drinking plenty of fluids is also smart. You stay alert, and (bonus) the bathroom trips those drinks will necessitate will give you an excuse to get out of your chair.
Are you focused?
I think an 18-hour online bridge meeting is my record for a continuous meeting where I actually had to be engaged. To keep things straight, you may want to consider bringing an old-fashioned paper notebook with you to meetings along with your laptop. The simple act of distilling and writing key pieces of information helps me remember. Depending on your role in a meeting you should limit multitasking and focus on being present. Try to interact–a lot. Asking questions and really engaging with not only those presenting but those in attendance helps you remember as well. A good rule of thumb: If you’re able to do something else during a meeting, you shouldn’t be there. (But sometimes your boss just wants you there anyway lol)
Long as meetings will always be a necessary evil in Corporate life, so be sure to have a plan going in.
In episode 4 of The Corporate Hustle Podcast, I interview the awesome Dr. Sharon Porter. She is an educator and an entrepreneur and is living out The Corporate Hustle lifestyle. SHe shares with us how she got started her side hustle, how she links it to her profession, and more.
I found myself pondering the many ways we can lose and win at business while at Craps table. At the end of the day, you have to be in the game to even have a chance. In this episode, I rant about multiple streams of income. Thanks for supporting episode 3 of The Corporate Hustle Podcast. This podcast is for professional women who want to excel in their 9 to 5’s while creating multiple streams of income so they are getting paid 24/7.
In this episode of the Corporate Hustler Podcast, I interview the Boss Cultivator Janna B. She is an awesome speaker and inspiration, and an anointed business voice you will instantly connect with. I first met Janna B when she spoke at my annual women’s event ” I Am Enough Brunch” and she absolutely lit the room up. I am so excited she back and better than ever. Check out everything she is doing over at JannaB.com and be sure to listen to our awesome interview, I enjoyed and I am sure you will as well!
This is episode one of the Corporate Hustle podcast hosted by Demishia Wright. This podcast is designed to help women excel from 9 to 5, build multiple streams of income, side hustles, and empires from 5 to 9 and then invest so we make money in our sleep.
that the phone in my hand was a powerful tool in making my dreams a reality. You can use it to share your message, make connections, and take over the world. Here are some great apps to add to that tool that will help you with your Corporate Hustle. It is important to stay organized, set goals, and network to take your side hustles to the next level.
Evernote is a web and mobile app that is basically a digital notebook. Using this app you can manage your expenses, your calendar, slideshow presentations, or even planning your next trip. One of the best features of Evernote is its indexing capabilities. Once you add things to your notebook, they’re completely searchable and can be accessed on your desktop, the Web, or your mobile device. It is a very diverse and powerful ally in keeping up with your thoughts. No excuse not to execute.
2. Google Drive
I don’t know what I would do without my Google drive. Wherever I go, my documents and information are with me. If you collaborate with clients, associates, or other experts in your industry with documents, Google Drive is essential to helping you stay productive and organized. Did I mention that Google Drive is free and it’s accessible to anyone who has a Google login.
Have you ever wondered when you should be posting? Have no fear, Buffer is here. Buffer is a powerful social media-publishing tool for your social media platforms. It streamlines your content calendar process by making it easy to schedule content on social media. It also helps to increase your reach with your target audience. This app is easy to use, and you can share content across multiple social networks and ensure that it’s posted at the optimal time so more followers will see your updates.
Anyone who knows me well can tell you I always have the ability to take your money in any form. Square is a credit-card processing app for any size business and is easy to use anywhere. Square allows you to accept Visa, MasterCard, Discover and American Express. Once you sign up, they will send you a free magstripe reader (their newest reader even take chip cards). If you want to be professional and stay ready for the sale, then make sure you have the Square.
When I was first introduced to this app, I was like another organization app, ughhh. Then I realized Trello was pretty cool. This is a collaboration tool that organizes your projects into boards, lists, and cards so you can better prioritize what you are working on. In one concise single view, you can see who and what is being worked on. Corporate Hustlers we know that project management can be the worst, but Trello makes it productive, easy, and enjoyable.
Here is a bonus app, because caring is sharing.
HelloSign is the easiest and simplest way to handle contracts or other agreements on the fly, because it lets you view and sign without visiting the office. This app also eliminates the burden of needing to print, sign, and scan a document to be sent back. It allows you to just use your fingertip to sign any PDF file and forward it to the necessary party.
Until next time Corporate Hustler’s, remember to excel from 9 to 5, build empires from 5 to 9 and make money 24/7. I will see you at the top because the bottom is crowded. Be sure to pick up my book Renegotiate Your Greatness here!